Phantom Phenom

Ella Peters | CEO at Jovadi Jewellery

THE PHANTOM PHENOM COLLECTIVE

Rolls Royce Celebrates Women ‘Phantom Phenoms’ Redefining Brand

Ella Peters is a woman of many firsts, including becoming the first woman of colour to launch a luxury brand of high-end jewelry in Paris. Ella founded JOVADI, which adorns women with the most dazzling jewels in the world, based on a deep desire to share her love of beauty and timeless elegance. She is passionate about providing value for Africa and promoting the continent’s active participation in the jewelry sector. Ella is also an advocate for the Children’s National Hospital, which supports all children and has provided more than $68 million in pro bono care.

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Commercial Film

Ella Peters | Rolls-Royce Phantom Phenom

Client: Rolls-Royce, NA

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Take the best that exists and make it better.

Henry Royce
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